4 Ways to Gather Social Proof Before Launching a New Product or Program

Why social proof matters and how to leverage it to drive sales for a new offering

Gina Raelene Fink
4 min readJun 4, 2023


woman working on laptop
Photo by Mailchimp on Unsplash

Are you working on the sales page for a new product or program? Maybe this is your first ever?

How exciting!

Before you find yourself frustrated though, it’s important to address the fact that there is one essential element you’ll be missing, whether you’re using a copywriting template, a sales page checklist, or your swipe files to model sales pages you love.

That one thing is TESTIMONIALS.

The fact that you have yet to gather applicable client/customer feedback.

Not to worry!

Here are four types of social proof you can use UNTIL you can gather specific testimonials for your new offering…

1 Testimonials about what it’s like to work with YOU.
Kind words about YOU paint a picture of what it will be like for others to work with you too. These testimonials are just as powerful as the results-driven ones — sometimes more so!

One of the most common things past clients and course participants have said about me is I am incredibly generous.



Gina Raelene Fink

7x Best-Selling Author, Collaboration Book Publisher, Writing Mentor + Success Coach to Ambitious Women Entrepreneurs. https://ginafink.podia.com/collab-book