5 Strategies That Encourage Others to Share Your Content
How to Create Content That Sparks Sharing
Are you tired of feeling like a best-kept secret despite all the effort you put into marketing yourself? It can be frustrating, but understanding what motivates people to share and recommend your content can give your visibility a valuable boost.
Ready? Here are five insights into the minds of your audience that can inform your content creation in a way that helps increase the shareability of your content:
Evoke Strong Emotions:
Great marketing moves people to take action by making an emotional connection and tugging at their heartstrings. If your content evokes a strong emotional response, people are more likely to pass it on to their network. For instance, a heartwarming story, a funny meme, or a controversial opinion piece can stir up emotions and motivate people to share.
Provide Unique Value:
People share content that they find valuable, unique, or informative. If your content provides something new, fresh, or insightful, people will be more likely to share it with their network. This can be a helpful tip, a creative idea, a useful tool, or a compelling story. Aim to create content that offers value and stands out from the crowd.
Tell a Compelling Story:
Humans are wired to respond to stories. If your content tells a compelling story, people are more likely to share it with others. This can be a personal experience, a case study, or a testimonial. By sharing a story, you can connect with your audience on an emotional level and inspire them to share your content with their network.
Create Visual Appeal:
Visual content is more engaging and shareable than text alone. If your content has visual appeal, people are more likely to share it with others. This can be an eye-catching image, an informative infographic, or an entertaining video. Visual content is more memorable and easier to share on social media platforms.
Build Trust and Credibility:
People are more likely to share content from a source they trust and respect. If your content consistently demonstrates expertise, authority, and authenticity, people will be more likely to share it with their network. Building trust and credibility takes time, but it can pay off in terms of increased visibility and word-of-mouth.
By understanding what motivates people to share content, you can create content that will resonate with your audience and increase your visibility online.
“Create content that reaches your audience’s audience.” — Ann Handley
Closing thoughts:
Which of these strategies makes the most sense for your business?
Have you produced a piece of content that received a substantial amount of shares or likes? If so, what do you believe motivated people to pass it along?
Success leaves clues! Evaluate, develop a list of best practices, and give your content wings.
Please feel free to share your experience as a comment.
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