Assertive Ambition

How to lead with purpose and precision

Gina Raelene Fink
3 min readMay 31, 2023


Woman holding mug that says: Like a Boss.
Photo by Brooke Lark on Unsplash

The word “bossy” often carries negative connotations, conjuring up memories of a domineering figure or an unpleasant work environment. (Thankfully, I’ve been an entrepreneur for most of my life!) But I believe there’s an opportunity to redefine the concept of being “bossy” and explore the idea of assertive ambition as a positive self-leadership trait.

By being specific, clear, directive, and guiding, you can become the best boss you’ve ever and embrace a new perspective on leading with purpose and precision.

Ready? Here are three compelling ways in which assertive ambition can benefit your business and elevate your bottom line:

1 ASK: I’ve mentioned this one before. Asking is a powerful yet underutilized tool for success. If you want something, whether it’s knowledge, assistance, or a desired action from your audience, don’t hesitate to ask.

By asking questions, you open the door to valuable answers and opportunities for growth. Without asking, you limit your own potential and hinder progress. Embrace the power of asking and watch your business thrive.

2 Tell People What to Do — Specifically: Being specific and directive is crucial when conveying your expectations or desired outcomes. Your readers, listeners, or viewers…



Gina Raelene Fink

7x Best-Selling Author, Collaboration Book Publisher, Writing Mentor + Success Coach to Ambitious Women Entrepreneurs.