Freedom-Rich Business Design

Structure your business to support the life you want to live.

Photo by Esther Tuttle on Unsplash

Imagine enjoying summers at the lake with your family while still running a successful business. It’s not an impossible dream!

A client recently asked “How do I do this without essentially closing down my business for two months each year and having two months without income?”

By implementing the following five strategies, you can structure your business to support the life you want to live. Let’s dive in and explore actionable steps to make it happen.

Create a Clear Vision: To design a freedom-rich business, clarity is key. Take the time to define what you truly want your life and business to look like.

This vision will serve as your compass, guiding your decisions and ensuring each step you take aligns with your desired outcome.

Remember to consider your summer break when making choices, applying leverage, and structuring your plans.

My ex and I invested in a franchise years back that derailed our summer camping plans. We learned this lesson the hard way.

Embrace Passive Income and Cash Infusions: During the summer months, focus your marketing efforts on hands-off, self-paced programs and information products. This could include your own offerings or those of respected experts (as an affiliate).

Additionally, consider hosting a sale to generate a cash influx a couple of times a year. Be mindful not to devalue your work by using this strategy sparingly.

My favorite way to do this is a ‘pick your price’ strategy. I have a case study and how to coming in a future story.

Implement a Master Marketing Calendar: Avoid the frustration of a cash flow roller coaster by adopting a well-planned approach to making money. Successful entrepreneurs create a solid plan based on proven strategies and work that plan consistently.

Imagine knowing exactly what you’ll focus on for promotion and profit each week, month, and beyond. Plan your product launches and programs accordingly.

I’m a big fan of planning my quarters for each year. What I’ll be promoting influences the content I’ll be…