Social Equity: Building Meaningful Connections for Lasting Success

How to Create and Nurture Mutually Beneficial Business Relationships

Gina Raelene Fink
6 min readMay 28


group of friends
Photo by Priscilla Du Preez on Unsplash

Have you ever considered the strength of your network and the quality of relationships within it? It’s a concept known as social equity — the measure of standards and mutual value in your personal and business connections.

Lately, I’ve been delving into this topic with my clients, and let me tell you, it’s fascinating.

The key to social equity lies in mutual benefit. When your network is comprised of individuals who genuinely care about your success, just as you care about theirs, the advantages are boundless. Transitions become smoother as you easily gather support from various avenues.

These relationships possess remarkable qualities that set them apart: they are relevant, responsive, loyal, and caring. They take an interest in your expertise, engage with your communications, stick around as you grow and evolve, and genuinely appreciate your contributions. Isn’t that the kind of network we all strive for?

Building and nurturing a relevant, responsive, loyal, and caring network can make failure nearly impossible. Social equity becomes an insurance policy for your success (yes, read that again!).

However, it’s crucial to recognize that there are specific relationships essential for long-term, high-level achievements. And it’s the diversity within your network that casts the widest net.

Here are six types of relationships where you should invest time and effort to cultivate high social equity:

1 Family and Friends who “get” what you do: These are the friends who fuel your excitement rather than burst your bubble. They understand and support your plans and ideas, sparing you the disheartening looks of disbelief.

2 Mentors to inspire and elevate you to new heights of success: Mentors have accomplished what you aspire to achieve. Their guidance can be invaluable in your journey.

3 Coaches to teach, motivate, and keep you moving forward: A coach helps you navigate obstacles and provides the necessary push to continue growing.



Gina Raelene Fink

7x Best-Selling Author, Collaboration Book Publisher, Writing Mentor + Success Coach to Aspiring Women Entrepreneurs.